Thursday, 7 January 2016

The Wall Street Journal becomes the first US newspaper on Snapchat Discover

The Wall Street Journal became the first American newspaper to win a spot on Snapchat’s coveted Discover page, reports Nieman Lab. While British based Daily Mail was the first paper to make it onto the page, WSJ’s appearance as brand number 19 marks a big shift towards a broader demographic on the social network. Interestingly, the paper’s content is not being made available outside the US. There are currently five members working solely on the channel, churning out eight pieces of content a day.


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